Senior Product Marketing Manager, Data Products, at FullContact
April 10, 2018
Full Time - Experienced
4 Year Degree
For the right candidate, working at FullContact in a product marketing role is a uniquely exciting and demanding opportunity. With high growth behind us and higher growth ahead of us, product marketing is going to play a pivotal role in our future success as we work towards our vision of Making Relationships Better by means of our open, on-demand, identity resolution platform.
As Senior Product Marketing Manager you are the link between Product and the Go-To-Market functions within FullContact. You will be able to tell our story better than anyone else and will make sure that our target audiences understand the value of our identity resolution solutions.
This role has exceptional breadth across all data products and is expected to work closely with Product, Sales, Solutions and Customer Success teams to ensure our products are Go To Market ready – meaning they are clearly articulated and will delight our customers and partners.
You will be responsible for competitive analysis, customer insights, product naming, defining value propositions, building sales enablement materials, and will be capable of presenting our products to customers, publishers and analysts.
If you are the ideal candidate will have 5+ years in a product marketing role in a data company as a feature of your resume.
Market Research & Analysis:
Deeply understand our markets, customers, partners, buyers, competitors and products to develop unique, differentiated and persuasive messaging, positioning and campaign strategies.
Be The Internal Voice of The Customer:
Spend regular time in front of customers and prospects to ensure messaging, positioning and product road maps accurately reflect their voice and needs.
Synthesize inputs from customers, prospects and sales on core product direction and turn these insights & requests into rationale for product roadmapping.
Create end-to-end, omnichannel GTM strategy, working with content marketing and demand gen marketing partners to execute, measure, and evaluate.
Develop a suite of materials to equip our sales team for success, including, but not limited to, presentations, white papers, data sheets, webinars and training sessions.
Understand our technology and articulate how it solves customer requirements and pain points in simple language to external customers, partners, and analysts, through events, webinars, blogs etc.
Influence & Collaborate:
Work across Product, Sales, Marketing, Success, Solutions and Services to provide and receive product input.
BA/BS required in Marketing or a related field
5+ years of experience in data product marketing
Genuine passion for marketing, technology, and data
Ability to take a proactive approach with strong follow-through, resourcefulness, attention to detail
Excellent written and verbal communication skills
Experience in planning, building and executing multiple, complex marketing programs
Experience working in a dynamic scale-up environment is a benefit
Track record of meeting tight deadlines and prioritizing workloads in a fast-paced environment.
Proven analytical and quantitative skills
High attention to detail, organized, and proven ability to manage multiple, simultaneous priorities
History of teamwork and willingness to roll up one’s sleeves to get the job done.
Business is about relationships. Relationships starts with identity. Identity is FullContact's heartbeat. FullContact exists to make relationships better. We are the world's open, cloud-based identity resolution and insights platform enabling people to full identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.