The Byrd Theatre Foundation invites marketing contractors to submit a letter of qualifications that would support the development and coordination of a professional marketing program. As a 501c3, our mission is to expand the big screen experience, celebrate the art of cinema, and preserve Virginia’s grand motion picture palace. To that end, the organization provides a range of films, film series, and festivals; partnerships and collaborations; educational resources; and special events.
We will meet with selected contractors on our needs and invite full proposals for services. In recent years, marketing has been managed by volunteers, coordinated through a Marketing Committee. Growth and strategic planning prompt our professionalizing these functions.
Submit a letter by June 30, 2018 that includes: your professional background, description of similar assignments you have worked on, and any current or past non-profit projects or positions. Please include initial thoughts on how you might approach our needs. For more information, visit byrdtheatrefoundation.org.
Send letter to: Byrd Theatre Foundation, PO Box 14860 Richmond, VA 23221 or email@example.com
About Byrd Theatre Foundation
Listed on the State and National Registers of Historic Landmarks, the Byrd Theatre opened ninety years ago on December 24, 1928. It has remained operational and nearly unchanged since the day construction was completed. Located in the heart of Carytown in Richmond, the Byrd Theatre was designed by architect Fred Bishop, in the Renaissance Revival style, and is both a national architectural treasure and an intriguing local and regional entertainment venue. Named for William Byrd II, a founder of Richmond, the Byrd originally required $900,000 to build -- $11,000,000 in today’s dollars. Thus, the historic structure and most of the architectural and decorative features could never be replaced. As the only single screen movie theatre in a community of the “multiplex,” the Byrd is the unique historical, cultural, cinematic venue in the region.
For nearly a century, the Theatre has engaged and entertained residents, visitors, teachers and students, businesses and civic groups through film offerings and festivals, film-related community events and performances, tours, partnerships and more.
The Byrd Theatre Foundation, the owner of the Byrd, was established in 2001 as a 501(c)...(3) not-for-profit corporation. Its mission is to expand the big screen experience, celebrate the art of cinema and preserve Virginia’s grand motion picture palace, with a vision to elevate the Byrd’s landmark position among American theaters as a center for film that continues to provide the broadest possible public access to exceptional cinematic experiences.
A dedicated and diversely skilled volunteer board of directors leads the Foundation. While there is not yet staff employed, there are two contractors who manage theater operations and support for the Foundation and development program. Each year, the Byrd serves over 100,000 moviegoers young and old — and hosts thousands more through events run by community organizations, schools, businesses and individuals. Additionally, many theatergoers and music lovers come just to hear the Byrd’s Mighty Wurlitzer Organ, one of only 40 theater organs, of the original 2,200 the Rudolph Wurlitzer Company delivered worldwide, residing in its original location.
The Byrd Theatre, beloved by so many Richmonders and visitors over the century, provides the public a rare historical and magical experience with architectural and decorative details that few movie or theater houses can still claim. Highlights include the genuine Greek and Moroccan marble; colorful detailing on the proscenium arch, walls of the theatre and lobby, and ceilings; and the rare and significant mural paintings that decorate the lobby and auditorium, among the few surviving works of French-born muralist Arthur Brounet. The stunning main chandelier weighs two and a half tons and comprises 5,000 hand-cut Czechoslovakian crystals.
The Theatre is also a veritable museum of projection and movie palace technology. Its carbon-arc lamp houses were used up until 2003. Its 35mm Simplexes, that replaced original projectors in 1953, are still used, as is the Brentograph projector, showing ads and sing-along slides – another unique and memorable feature of the public’s experience. The original wall-sized dimmer panel still operates all of the red, blue and amber lighting in the coves, wall sconces, footlights and chandeliers. The fully functional “Mighty” Wurlitzer pipe organ is one of only a handful remaining in the country. The Byrd’s organ console still rises dramatically out of the orchestra pit on the original mechanical lift. The organ itself is a permanent aspect of the building located and hidden in four rooms at the front of the Theatre, above the stage. Today, the Wurlitzer opens every Family Classics Saturday morning show and every Saturday evening and introduces special events and presentations.